Yuvraj Singh Initiates Arbitration Against Developer for Privacy Breach in Real Estate Project

Yuvraj Singh Initiates Arbitration Against Developer for Privacy Breach in Real Estate Project

Yuvraj Singh has taken legal action by initiating arbitration proceedings against a developer. His concerns revolve around a breach of privacy and significant delays in obtaining possession of a real estate project located in Delhi.

Singh has escalated the matter by sending two arbitration notices to the developer, M/s Brilliant Etoile Private Limited. He is being represented by Rizwan Law Associates, a law firm led by Advocate Rizwan, who has provided legal counsel on the issue.

In the notice addressing the breach of his privacy, Singh has alleged that the developer misused his brand reputation and violated the terms outlined in the Memorandum of Understanding (MoU) signed between them on November 24, 2020. According to the MoU, Singh was obligated to promote and endorse the specific project. However, the MoU lapsed on November 23 of the previous year.

Singh is deeply troubled by the purported ongoing commercial utilization of his services, which includes the unauthorized use of his photographs on billboards, project sites, social media posts, articles, and other mediums, despite the expiration of the Memorandum of Understanding (MoU).

According to the cricketer, such actions constitute a blatant infringement of his rights, including his copyright, personality rights, and right to publicity, all of which are safeguarded under the law as his intellectual property rights.

In the second notice regarding the possession of a flat within the project, Singh asserts that the developer has neglected to meet the agreed-upon timeline and delivery schedule, thereby breaching the terms of the Agreement to Sale. Additionally, Singh contends that the developer has compromised on the quality of materials used in the apartment, downgrading the standard of fittings, furnishings, lighting, and finishing.

Furthermore, the cricketer has alleged that the developer's promises, along with the escalated price charged, exceeding the actual market value, and the substandard and unhygienic surroundings provided, all constitute a violation of the terms outlined in the Agreement to Sale.

 

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