The Supreme Court of India today dismissed the "unconditional apology" tendered by Baba Ramdev and Acharya Balkrishna, co-founders of Patanjali, in connection with misleading advertisements for the company's medicinal products. 

The bench, comprising Justices Hima Kohli and Ahsanuddin Amanullah, issued scathing remarks, labeling Patanjali's actions as "wilful, deliberate, and repeated violations" of the court's directives.

Senior Advocate Mukul Rohatgi, representing the Patanjali founders, attempted to downplay the seriousness of the matter, citing human fallibility. However, the bench firmly rejected this notion, emphasizing that accountability must be upheld, especially in cases of deliberate transgressions. Justice Kohli remarked, "We are not blinded...We don't want to be generous in this case," underscoring the court's unwavering stance.

The bench also rebuked Baba Ramdev for requesting to be excused from appearing in court, citing plans for overseas travel and then submitting a backdated ticket in the affidavit.

"In contempt matters, when you ask for exemption claiming I have a ticket for travel abroad, then are you suggesting you don't possess it? You're treating the legal process too casually," the bench cautioned, labeling the incident as "perjury" in court.

Additionally, Patanjali faced criticism for prioritizing publicity over compliance, as they released their apology affidavit to the public before submitting it to the court. “They sent it to the media first, till 7.30 pm yesterday it was not uploaded for us. They believe in publicity clearly.” Justice Kohli remarked. 

The Supreme Court did not reserve its ire solely for the Patanjali founders but also directed scrutiny towards the Uttarakhand government for its role in licensing Patanjali products despite the company's violations."Upon Patanjali violating the statement they provided to you, what actions did you take? Did you simply sit idly by? Were you waiting for us to intervene?" Justice Kohli inquired.

 The court called for the immediate suspension of three drug licensing officers involved in the process, highlighting the need for accountability at all levels.

Justice Amanullah issued a stern warning to the authorities, rejecting any suggestion of leniency and emphasizing the gravity of the situation. "We have strong objections to the use of the word 'bonafide' for officers. We are not going to take it lightly. We will rip you apart," Justice Amanullah declared, signaling a resolute stance against any collusion or negligence in enforcing regulatory standards.

The bench criticized the licensing authority, expressing disappointment that the Supreme Court's authority is being undermined. "The perception now is that we are detached from reality. Your officers need to be held accountable. It appears there is a close association between you and Patanjali," remarked the top court.