Yusuf Dikec, the Turkish Olympic pistol shooter, has captured global attention with his unique and relaxed shooting stance at the Paris Games, where he casually tucked his non-shooting hand into his pocket during competition.

This distinctive pose quickly went viral, drawing comparisons to the suave style of fictional spy James Bond and sparking a wave of memes and imitations across the sports world. Even tech mogul Elon Musk took notice, adding to Dikec's growing fame.

Recognizing the widespread appeal of his stance, Dikec has taken steps to protect his signature move by registering a trademark with the Turkish Patent and Trademark Office. This action was prompted by attempts to commercialize his image without his consent, as confirmed by his instructor, Erdinc Bilgili. Bilgili revealed that they applied for the trademark after learning of unauthorized registration attempts, most of which have since been rejected.

The trademark aims to safeguard Dikec's intellectual property and prevent the unauthorized use of his likeness, especially given the surge in merchandise featuring his image. Turkish news outlet TRT Haber underscored the importance of this protection, noting the significant sales of products like T-shirts and phone cases.

Despite the buzz surrounding this legal move, the Turkish Patent and Trademark Office has yet to comment on the status of the application. Dikec’s calm but intense demeanor, symbolized by his hand-in-pocket gesture, has resonated with fans worldwide, solidifying his place as a cultural icon. As he looks ahead to the Los Angeles 2028 Games, Dikec remains focused on winning gold, further cementing his legacy both in sports and popular culture.